2003 November

Trademarking search terms

Posted by | search engines | No Comments

Many companies use the Google Trademark Complaint Procedure to stop competitors bidding on a company name or product. As this becomes more common practice it may hurt Google’s revenue potential and therefore, valuation. I wonder whether this leads to the possibility of people trademarking terms and expressions specifically so that they can use them within Google ads? This seems to raise a general issue. Given that a trademark is awarded within a specific industry, but a search term is not aware of the context e.g. a search for ‘Windows’ could be for building materials or for software. What is to stop people registering trademarks outside of their common use in order to block keyword searches? In other words, given that ‘Windows’ is trademarked, why couldn’t you trademark ‘blog’ as a type of candy and block anyone advertising against it regardless of the context.

Read More

Creationist revisionism creeps into school textbooks

Posted by | darwinism | No Comments

Decisions in Texas next week over school textbooks could change the way the that science is taught in many US states. “Holt, Rinehart & Winston has submitted a change that directs students to “study hypotheses for the origin of life that are alternatives” to the others in the book. Students also are encouraged to research alternative theories on the Internet.” Seattle think tank behind Texas textbook challenge / Northwest -The Olympian

Read More