Lists work well on the web because people understand how much time they are going to have to invest in reading something, from the text of the headline link.
Although lists seem mundane, my attempt over the last few years has been to create really, really good lists, and list building services, having been a lifelong collector and admirer of people who are passionate about collecting things.
OObject is a virtual museum with a vast array weird an wonderful human made objects, categorized into lists.