The reason why nobody uses Wi-Fi in McDonalds

Posted by | March 16, 2004 | architecture | No Comments

McDonald’s Wi-Fi:

“none of the 20-odd patrons scattered about the restaurant’s two dining areas appears to have a laptop computer or wireless PDA on hand”

A McDonalds rep says:

“Why would these customers use this service when they can go back to their offices to use their computers?”

Is this the real reason, or is it the fact that McDonalds architecture is designed to have people pass through quickly, with harsh lighting and hard seating? McDonalds is the artithesis of an environment where you would want to hang out.