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Amazon’s RSS feeds show up the format’s current weaknesses

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When you are organizing things you usually have a miscellaneous category for stuff you are not sure where to put. If the miscellaneous category becomes too big then you haven’t really organized things properly.

With Amazon’s product RSS feeds, has RSS broken ‘out of its news-and-weblog-tracking ghetto’ as Loosely Coupled suggest?

RSS is XML and XML allows you to put things in tags that say what they mean – metadata. News has headlines and products have descriptions, so Amazon logically puts the descriptions in the ‘description’ tag.

Here’s the problem? Where does Amazon put the price information. Logically, you would think, in a price tag, since RSS is now extensible. The problem is twofold:

1. people are often nervous about creating their own modules or tags for RSS, there is no simple web forms interface for example that will build one for you (using your email address as a namespace perhaps).

2. aggregators do not read or display all RSS metadata, so putting the price in a price tag might actually make things worse.

With only four things to organize (product name, price, link, product description), Amazon is forced to shoehorn the price of an item into the description tag, the ‘miscellaneous’ bucket.

There are other bits of metadata in the Amazon descriptions, author, publisher etc., and since RSS has taken off because of simplicity, I’m not suggesting that Amazon adopt some hugely complicated committee-driven standard for a book seller module. But price is important, something that really needs to be marked as such to be useful.

RSS is a very good way to syndicate links with clean titles (believe me, this solves a big problem for news aggregation), but until it regularly uses fundamentally important metadata such as prices, then it hasn’t really grown out of the news and weblog ghetto.

Vonage hits the mainstream market

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Om Malik on Vonage’s Circuit city deal “By its presence in Circuit City, Vonage is now a mass market product, not some tech curiosity. With 300,000 new customers from the deal likely in the first year, Vonage could have over a million customers before the first snow falls in New Jersey.” When the first snow falls in New Jersey? Wouldn’t that be when hell freezes over?

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Life on mars? – The marketplace says yes

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Placing bets on ideas is illegal in the US but not in the UK. Based on this model, Betfair is one of the few Internet startups that is doing very well in the UK but won’t be coming to the US any time soon. To gauge the likelihood of whether there was life on Mars, look to the people that are trading futures on it. MSNBC – Life on Mars? Don’t bet against it “Ladbrokes said it has closed the book on evidence emerging that Mars had ever harbored living organisms.” ‘Following the latest news from NASA, we think it is now likely that evidence of past life on Mars will be found in the coming years,’ The odds: 16-1 at close, down from 1000-1 when betting started.

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What tomorrow’s NASA announcement might mean

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Oliver Morton on tomorrow’s 2pm EST ‘significant announcement’ by NASA. The announcement will no doubt concern water on mars, ice or open water. Open water could leave signs that apparently have greater significance: “It’s very hard to see how Mars could have been warm enough for open water without the benefit of significant amounts of methane in its atmosphere. Planetary atmosphere experts have told me that the only way they can imagine getting an adequate amount of methane into the atmosphere is by having methane-producing bacteria pump it out.”

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Dasani is tap water.

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Soft drink is purified tap water. “Soft drink giant Coca-Cola has admitted it is selling purified tap water in a bottle. It says the source for its new Dasani bottled water is the mains supply at its factory in Kent.” At least snake oil sounds exotic.

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VOIP scenarios

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Clay Shirky on VoIP The first bit, in true Clay style, is spot on, however there are two later points that are surely not correct. “The incumbent local phone companies –Verizon, SBC, BellSouth and Qwest — have various degrees of interest in VoIP, but are loathe to embrace it quickly or completely, because doing so means admitting to everyone — shareholders, regulators, customers — that both monopoly control and artificially high voice revenues are going away.” This is much the same as what happened with Netflix and Blockbuster. Netflix gets rid of late fees, and without late fees Blockbuster loses money, so Blockbuster is the incumbent that cannot adopt a more efficient model without actually losing money, something shareholders wouldn’t allow. Local phone operators are similarly challenged by VoIP, but like the music Industry they can use lawyers to prolong the inevitable. Later on Clay writes: “VoIP isn’t a service,…

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The Google myth

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Search Beyond Google outlines newer search engines’ challenges to Google and they all seem to be based upon different approaches from Pagerank. Was Pagerank what really made Google or was it the fact that they had elegant usability and design, weren’t a ‘big bad company’ and were perceived to be cool for the people that matter when building a tech company – the techies, the early adopters who are the biggest users and potential evangelists? Pagerank is arguably obsolete at this point, as weblogs and trackback and Tripadvisor.com demonstrate. Surely the trophy collection of PhDs that work at Google are better used to optimize Adwords or tackle the physics of cooling fans in the server farms than all be tweaking Pagerank? Is search a software problem or is Google an advertising company with great hardware hosting skills, that pretends to be focused on the arcana of search algorithms because it…

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OM Malik’s commoditization conversation roundup

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Om Malik has a great roundup of the tragedy of the information commons debate stimulated by Jeff Jarvis What if an infomation economy is necessarily deflationary? “for information, although the tragedy of the commons has been removed, it means that all ground might as well be common. In the short term this all sounds great, all the things that the US is famous for, from Rock and Roll to Software become cheap and plentiful. Software necessarily becomes open source, the radio spectrum open and music free. But if food and clothing can’t become free and if it only pays for western economies to outsource unsubsidized production to poorer countries, then how do the domestic proletariat earn money to feed and cloth themselves?”

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