Pizza Hut has rebranded as 'The Hut', with a logo and name that now look more like a low end mid century modern furniture store than a pizza chain.
It true that the original logo was both awful and dated, but so does the new one. By European standards, The Hut looks very 1990s.
Pizza is an iconic part of American culture, much more so than Italy, where pizza may have originated but doesn't have the same history. This design could have been so much better if it had some how paid homage to that history in the manner than countless small, family pizza joints do effortlessly and subconsciously.