Fakes on a plane – was the online buzz faked?
“After months of online buildup and frenzied media attention, Snakes on a Plane turned out to be just another horror flick…The R-rated thriller became an Internet and media darling by catering to bloggers and online fans”
I suspect that Snakes on a Plane went one step further than Subservient Chicken, to try and create buzz from the ground up, by seeding online communities with fake blog postings.
Wherever you looked, all the talk about Snakes on a Plane was smattered with superlatives – ‘best movie title ever’ etc. – it smelled as if those comments were being seeded by flacks.
If I’m right, then there is hope that webloggers are actually less brainwashable than mainstream media, because the excercise looks like it may have failed.