Wists was the first social shopping site. I founded it in New York in 2004. It invented the concept behind Pinterest, visual bookmarking.
You are what you curate: why Pinterest is hawt GigaOm
Like Shopping? Social Networking? Try Social Shopping New York Times, Wists
it isn’t just Etsy that is trying to innovate. Wists allows users to bookmark pages visually Wall Street Journal, Wists
Online Retailers Can’t Wait to Snare Shoppers Washington Post, Wists
Combining elements of Flickr and Del.icio.us The Sunday Times, Wists
Buying a Castle with Wists The Guardian, Wists
Track Clickerati’s new buzz Financial Times, Wists
Next Big Trend: Social Shopping? San Francisco Chronicle, Wists