“Umbria Communications of Boulder has developed a Web crawler that monitors hundreds of thousands of blogs, turning the information from them, via natural language algorithms, into marketing data that is potentially much more reliable than traditional tools such as focus groups.”
The results:
Most mentioned non alcoholic beverage: Starbucks coffee
Most mentioned fast food: McDonalds
Most mentioned female celebs: Britney Spears, Paris hilton etc.
Well there’s a surprise.