We are seeing a rise of anti-Americanism, largely because America is so powerful and there is a tendency to resent power – but America is a better place to be than much of the rest of the globe.
Resentment of dominance is not limited to global politics, but a natural phenomenon in any environment. Because of Google’s dominance, we are seeing the first signs of anti-Googleism, but Google is still a better search engine than most.
If we look at the alternatives, well Altavista and Alltheweb are now owned by Overture, hardly a small startup – the time to champion them as little guys has passed, and very few bothered to then.