Nick Denton looks at the possible pitfalls of Calacanis’ weblog ‘trade-publishing’.
Many of the successful things on the web are to do with brand and having control over look and feel.
The web itself scored over Gopher and WAIS in that it allowed pages to look unique.
Weblogs could be seen as a decentralized Usenet with individual branding. If, as Nick argues, a decentralized About.com model is to learn from this then perhaps simple things like having unique domain names and control over look and feel are very important.