The Olympics is obsessed with its identity and making money out of its brand. Except that its identity is entirely schizophrenic it can’t decide whether it is capitalist or socialist, and as such bears the hallmarks of party member vs citizens syndrome.
Wannabe diplomat IOC members fly around the world drinking and eating indigenous food samplers and trampolining on 5 star hotel beds, to test them for Olympic springiness standards.
Competitors sweat it out on the track and field and 2 star Olympic village barracks, to fight for a single gold coin to dangle round their neck.
Words banned by the Olympics for brand infringement:
Olympic motto: Citius, Altius, Fortius/Faster, Higher, Stronger, games, medals, gold, silver, bronze, 2012, sponsor, summer
Words that could be posted by Bloggers to mess up search engine results:
Shittius, Citius, Altius, Fortius, Faster, Higher, Stronger, more drugs, games, tired, old fashioned, medals, gold, embezzlement, silver, bronze, 2012, Olympics, sucks, waste of money, world cup is better, sponsor, summer,
Everybody now: "it's coming home, its coming home, synchronized swimming's coming home".
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