Google buys Applied Semantics

Posted by | April 24, 2003 | search engines | No Comments

The article below claims that Google has invested in the ‘Semantic Web’ with the acquisition of Applied Semantics. The only connection I can see is the word Semantic in the name of the company.

What this does seem to show is that Google is building up its armory of weapons to deal with analyzing content to produce better targeted advertising and that its core relevance ranking software isn’t enough.

Google Invests in the Semantic Web – search engine news blog