Weblogs show the future advertising model of the web, ads need to be at the level of items not pages
Steve Hall points out that because links to individual postings often produce the traffic to weblogs, there needs to be an advertising system for weblogs adaptable to variable traffic to individual permalinked items. The notion of advertising at the ‘page’ level is meaningless for weblogs. I believe the permalink model will inevitably extend to all web publishing – a web page is a virtual rendering of one or more items, individual postings have self contained meaning and therefore value. To put it another way, the web is a web because of links. Links point to information elsewhere, and information exists within content, not pages. If there are no permalinks to individual pieces of content, then the advertising model of the web will never be able to fully take advantage of linking. Eventually everthing on the web will have a permalink. “Slate wrote an article about a post on Gawker that…